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Research papers

Minding the product transition gap

Every time a consumer makes a product transition, there is an opportunity to either lose or win that consumer. It is crucial to understand the drivers behind consumer product transitions, as these decisions can cumulatively represent millions of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Steve August, Andrew Sauer
June 23, 2013
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Citation

August and Sauer (2013a, June 23). Minding the product transition gap. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/minding-the-product-transition-gap